4 Questions to Answer Before Creating a New Webpage
I’m working with a school district to revamp their website and as excited as my client is for the project, they didn’t know what to do next after (happily) agreeing to work with each other. The first task we’re tackling is not yet the revamp itself, but creating two new webpages that are more pressing.
To get going, I sent my client the four* questions below that will guide them in our early stages. These questions revolve around figuring out what the point is of creating a new page, how will we know it’s successful, and how can we deliver engaging content that’s actually relevant to their users.
- What goals do you have for each page? How do we measure its success? For example, one goal for the web development portion of my blog is to help other developers who may have had the same issue as me completing feature X. I'll deem it a success if website traffic increases/bounce rate remains low on that page, the number of email subscriptions for my mailing list increases, or one person makes a comment a la "thanks for the helpful post!".
Let’s put ourselves in the position of our users like parents, students,
or any kind of committee:
- What information are they looking for?
- What questions do they have or what might they be confused about?
- How do they expect to navigate the website to arrive to this page that we’re creating for them?
- Do you have the content available for the new pages? If so, great!, but how can we make it even more relevant and concise for our users? How do you know it's what they're looking for in the first place?
- In thinking about the content from question #3, how can we break it down and deliver it in ways that’s just not solely focused on text? For example, what icons, images, videos, and/or social proofs can we include?
Answering questions and going through exercises like these should get you moving in the right direction. If you’re wondering, yep, such questions can be asked when revamping a site, too.
To your success,